• Why dressing your age is a thing of the past…

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    No matter you’re age, 35 or 85, the “older” you are the more experience you have dressing your unique body type with your own unique flair. Sure, your style changes over time, but what you wear should be an expression of how you feel not how old you are.
    Our wise tip for dressing how you feel (or want to feel!) is


    Take the fabulous writer Alice Carey, for example, she obviously forgot the rules for dressing her “age”.
    • Pastels pair best with mature skin tones
    • Women over the age of 40 should not wear sleeveless tops or dresses
    • Mature women should refrain from wearing open toed shoes
              {If you didn't catch our sarcasm, this is your hint}


    Alice Carey, advanced style, fashion over 40, style, fashion, 40plus style, womens fashion, chic, casual, mature fashion

    Photo: Alice Carey, Author (Amazon) Photographer: Ari Seth Cohen- Advanced Style


    Instead she makes a bold style statement in citrine “I am confident, I am interesting, I am fashionable.” And dresses the way she feels young, comfortable, eccentric, & free.
    As you embrace your inner flair don't be afraid to break the rules and create your own style statement for getting dressed!

    Stop over thinking the negative; Does this make me look fat? Does this make me look old? Will my daughter kill me if I wear this? 

    Your style statement can be applied to your daily outfit selecting and to your shopping routine!  If you want to be creative, confident, and chic, only pick items that make you feel creative, confident, and chic
    Be your foremost voice when choosing your style, go with your instinct, and 

    embrace your inner flair!



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  • What We're Loving Right Now: Statement Earrings

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    Statement earrings are having a moment and so are tassels. I personally like this combination because tassels make a colorful statement without carrying the weight of a heavy earring. Trust me, I'm practical to the bone when it comes to fashion.  Why wear something when you're just going to want to take it off five minutes later?  
    Below are our picks + tips when it comes to matching. 



    SHOP:  Black + White Color Block Top;    Blood Orange Earrings
    Black + white is one of the easiest combinations in history and can make a statement all on its own. Keep things simple, by adding a pop of color to polish things off. In this case, we chose shocking blood orange fringed earrings. Try to avoid matching black + white statement earrings to your outfit as it can easily overwhelm your already black + white look. 



    SHOP:  Harbor Gray Tunic Top;    Tonal Fringed Earrings
    Not owning a neutral colored top is like not owning a toothbrush. The problem sometimes with neutrals is wearing them and looking "bleh". Luckily, this top is donned with fun little details and can stand alone just fine; however, it can still be played up with some chic statement earrings.  We decided to go tonal with a pop of cornflower blue.  



    SHOP:  Vivid Coral Tunic Top;    Fringed Earrings
    For many women, their first instinct when wearing color is to try and match their accessories to it.  This ritual may be something that our mothers or grandmothers taught us, but any stylist will tell you that that the purpose of accessorizing an outfit is to compliment, not overwhelm.  Think back to the complimentary colors on the color wheel (yes, it's really that simple).  In this case, we have paired our vivid coral tunic top with the most fun fringed tassel earrings.  These statement earrings have traces of coral with an emphasis on navy (orange across from blue on the color wheel). 


    Embrace your inner flair!



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    0 comments / Posted on by CHICASUAL Editor

    How to style one top for three different forecasts


    See rain.  Sigh.  Put on on something lame and head out the door...

    Sound familiar?

    This season anything goes when it comes to the weather forecast.  So in order to prepare for the holiday weekend, we took one top and created three outfits.  Each for a different forecast.   

    Whether it's chilly, raining, or oh-so-hot, we've got you covered!   

    See outfit ideas below or shop our blue watercolor faux wrap top here!


    How to style a tunic top when it's hot and sunny



    What to wear when it's raining



    what to wear in the spring and summer when it's chilly

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  • Cinco de Mayo: Fashion, Facts, + Recipes

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    cinco de mayo fashion ideas


    As we're getting ready to share Cinco de Mayo ideas & recipes, I can't help but scratch my head and think, "But, why?"  

    Cinco de Mayo is a day to celebrate the true David & Goliath moment between Mexico and France.  An unlikely victory for the Mexican army as they defeated the occupying French soldiers under Napoleon III on May 5, 1862.  This was a victory in the battle of Puebla, not to be confused with Mexico's independence day in September. 

    How this turned into a holiday celebrated more in the United States than any other country, we may never know.  But I can't argue that it's not a fun one to celebrate. 

    So whether you are hosting, attending, or simply grabbing a marg on the rocks at your local Mexican spot, we've got everything you need to turn your party into a fiesta.  

    fashion for cinco de mayo - limited edition straw hat

    SHOP: Straw hat (CHICASUAL); Tassel Earrings (Anthro)


    what to wear for cinco de mayo - featuring our bird printed tunic top

    SHOP: Printed Tunic Top (CHICASUAL)


    drink recipes for cinco de mayo

    Link to Recipes: Blackberry Lime; Spicy Cucumber; Mexican Mule


    (Please note: These ideas are inspired by Mexican culture, not meant to insult or exploit their history or traditions)


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  • Why We Promote Fashion Longevity (Slow Fashion)

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    We Need A Fashion Revolution

    Shop our long-wearing blue watercolor top here.

    This week is Fashion Revolution Week, which commenced on Monday, April 24th, remembering the Rana Plaza factory collapse in 2013, one of the most tragic factory collapses to date.

    I attended an event earlier this week hosted by TH3EFOLD & Bond Collective NYC here in NYC.  The event held an hour-long panel discussion of the fashion industry's desperate need to promote sustainable and ethical supply chain practices. 

    One of the panelists, Alden Wicker from Ecocult, brought up a great point about HM, who has recently made an effort to integrate ethical fashion into their fast fashion supply chain. The effort in itself is commendable for such a large retailer; however, looking at the big picture, it almost cancels out the fact it is a "fast fashion" retailer.  

    So what exactly is fast fashion and why does it carry such a negative weight?

    Fast fashion, often called “disposable fashion” literally mimics the word fast food. It is relatively cheap, will instantly satisfy your need, and will most likely not be good for you in the long run. Fast fashion is clothing that is often considered “trendy” and hits the store’s floor within weeks of conceptual design. It then ends up in the consumer’s hands, worn once or twice, and ultimately thrown away or donated. Think of the last time you went to an H&M, Forever 21, or Primark. You probably ended up buying several items under $50 and ended up wearing them only handful of times before either getting tired of them, or having them fall apart at the seams.

    Just like fast food, you often do not know what ingredients you are consuming.

    Yes, all clothing has a content label, but what the label is not telling you is the conditions or dyes being used. A few years ago I bought a pair of dark wash skinny jeans at American Eagle. They were relatively cheap, fit great, and had that perfect rich navy dark wash. I was instantly satisfied. It wasn’t until after a week or so of wearing them that I realized they had a very chemical-like odor and every time I wore them, I would get a feeling of a hot flash along with a headache. The chemicals used in the dye were literally making me sick. Not to mention, the color rubbed off on everything- my purse, shoes, and skin. It was a disaster.

    These examples are only some of the superficial effects of fast fashion. Here, in short, are a few of the deeper & darker repercussions and where the term really gets its bad reputation.

    There are typically two parts to this.

    1. Human Factor– harsh treatment of factory employees, low wages, hazardous working conditions
    1. Environmental Factor – waste, pollution, water contamination, animal cruelty

    Fashion Revolution Week - Image by Green Peace
    Image: Fashion Revolution x Greenpeace (Source: Elizabeth Cline 2014) 


    So while, H&M is vetting their factories for fair treatment of employees and producing in non-hazardous building structures, the negative impact of the quick turning “fast fashion” model is almost canceling out their positive efforts. 

    What does the cost really mean to you?

    I’m sure many of you reading this will say “What about the people who cannot afford better quality clothing”. This was a question brought up at the panel discussion, and the answer is this. Less is more. Take the money you spend on several low price items and invest in one quality product that you will wear several times. We as a consumer need to start educating ourselves on what is good and what is bad. Just like we do with food.

    The purpose of this post is to spread awareness of the negative effects of fast fashion during Fashion Revolution week. You can do your part while showing some love to yourself and your closet by choosing quality over quantity.


    Buy less, buy better. Period.


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